The Need to Innovate
The business world is changing faster than ever. Companies that fail to innovate risk falling behind, while those that master innovation thrive. But true innovation isn’t about brainstorming big ideas, it’s about building the mindset, structures, and processes that make creativity and adaptability part of your organization’s DNA.
This course is designed for managers and leaders who want to stay ahead of the curve. You’ll learn how to drive innovation strategically, create a culture that fosters experimentation, and balance short-term business priorities with long-term growth.
About Innovation Management Course
This is an introductory course in the Management of Innovation in large organisations.
If you are a manager or director with ambitions to reach the C-suite and want to develop the skills that will set the next generation of top leaders apart, this course will equip you to drive real impact through innovation.
If you are a project managers or leading an initiative and looking to drive future-focused growth you will also benefit from this course. It will help you define the right vision and navigate the process of turning innovative ideas into lasting impact.
Are you ready to build something bold?
Innovation management is the right course to help you get started. But it's not just about the theory; get ready to roll up your sleeves and apply these concepts in real-world scenarios.
What You Will Learn
You will learn about the importance of innovation governance to achieve long term strategic goals and how to choose and execute on the right innovation process. Tools such as Innovation Thesis and details about horizons and types of innovations will help you understand how a company matures from project based innovation to business model innovation.
You will get insights on how to recruit, organise, lead, and motivate people who are part of innovation teams or projects.
Real world examples and use-cases will help you understand concepts in a practical way. Assignments will give you the opportunity to start formulating your own innovation strategy.
Curriculum
Your Instructor
Alexandra Popescu-Zorica is a former Chief Innovation Officer with extensive experience in both corporate environments and startups, where she has helped organizations develop and scale innovations. Currently, she works as an Innovation Coach and Consultant, guiding businesses, teams, and individuals in building the toolset, skillset, and mindset needed to drive meaningful innovation.
She is also pursuing a PhD in innovation models that accelerate business growth, bringing cutting-edge research into practice. Alexandra collaborates with senior management and next-generation leaders, equipping them with the new management capabilities required to lead innovation effectively. By helping them design and execute bold initiatives, she supports organizations in securing their future and sustaining long-term growth. Alexandra's connection to the course on Innovation Management is deeply rooted in her belief that growth is propelled by continuous learning and the creative application of knowledge. Her passion for the subject is evident in her commitment to cultivating an interactive learning environment where students are encouraged to challenge the status quo and embrace the complexity of today's business landscape. In her teachings, Alexandra emphasizes the importance of strategic thinking, interdisciplinary collaboration, and fostering a mindset geared toward sustainable development, making her an invaluable guide for those aspiring to drive change and success in the ever-evolving world of innovation.